Privacy Policy

We respect your privacy.

The Coffee Bean & Tea Leaf (Singapore) Pte. Ltd. (“Company”, "we" or “us”) maintains, and this Privacy Policy (“Policy”) applies to information we collect when you use our websites, mobile applications and other online products and services (collectively, the “Services”) or when you otherwise interact with us. This Policy does not apply to websites or services that are not owned by us and are operated by third parties.

This policy applies to all users accessing our website, as well our mobile application, and may be modified from time to time. If we decide to change this policy, we will publish the revised version on our website and mobile application so that you will always know what information we gather, how we might use that information and whether we may disclose it to anyone. Your continued use of our website and mobile application indicates your assent to such new version of the policy as amended and as posted from time to time. If our information practices change, we will notify you by revising the date at the top of the Policy and updates will be published on our public website and mobile application. In some cases, we may provide you with additional notice, such as adding a statement to our homepage or sending you an email notification. We encourage you to review the Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.

In this policy, 'Personal Data', ‘information’ or ‘personal information’ refers to any data, whether true or not, about an individual who can be identified (a) from that data; or (b) from that data and other information to which we have or are likely to have access, including data in our records as may be updated from time to time.

Information We Collect

  • Information You Provide to Us

    We collect information you provide directly to us. For example, we may collect personal information from you such as your name, email address, postal address, phone number, credit card number, gender, day and month of birth, personal interests, and other such information when you visit our website, place an order online or by phone, contact us with a question, or participate in a contest, promotion or survey, including all forms of personal information that you may have provided to us in your interactions with us. We maintain a record of your product interests and the purchases you make online, or by phone, or in-store. You should ensure that all information submitted to us is complete, accurate, true and correct. Failure on your part to do so may result in our inability to provide you with the Services you have requested.

  • Information We Collect Automatically When You Use the Services

    We may combine all of this information with information about you that we acquire from our marketing partners or unrelated third parties. When you access or use our Services, we automatically collect certain information, including, but not limited to, the following non-exhaustive forms of information:

    • Transaction Information: When you place an order or make a purchase, we collect information about the transaction, such as the items ordered, the transaction amount, the payment information, the delivery address, and the order date.

    • Log Information: We collect log information about your access and use of our website, such as your domain name, the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Services.

    • Device Information: We collect information about the computer or mobile device you use to access our Services, such as the hardware model, operating system and version, unique device identifiers, mobile network information, and browsing behavior.

    • Location Information: We may collect information about the precise location of your device or computer each time you access or use our mobile applications, websites, or otherwise consent to the collection of this information. For more details, please see "Your Choices" below.

    • Information Collected by Cookies and Other Tracking Technologies: We and our service providers use various technologies, including cookies and web beacons, to collect information about you and our interaction with our Services, including information about your browsing and purchase behavior. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience on these Services, see which areas and features of our Services are popular and count visits. Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. For more information about cookies, and how to disable them, please see "Your Choices" below.

  • Information We Collect From Other Sources

    We may also receive information about you from other sources and link or combine that with information we collect about you. For example, if you create or log into your account through a social media site, or if you associate your social media account with your Company account, or with your employment application with us, we will have access to certain information from that site, such as your name, account information and friends lists, in accordance with the authorization procedures determined by such social media site.

    Generally, and in summary of the foregoing, we will collect 'Personal Data', ‘information’ or ‘personal information’ directly from you, or from publicly available sources or through our website and mobile application in the following ways:

    • when you submit a form for registering as a customer on our website or any other forms relating to any of our Services

    • when you interact with our service team, for example, via telephone calls, letters, face-to-face meetings and emails

    • when you use any of the Services, such as, for example, websites and mobile applications, including, but not limited to, establishing any online accounts with us

    • when you request that we contact you, be included in an email or other mailing list

    • when you respond to our promotions, initiatives or to any request for additional Personal Data, information or personal information (as applicable)

    • when you are contacted by, and respond to, our marketing representatives and customer service team

    • when we receive references from business partners and third parties, for example, where you have been referred by them

    • when you submit your 'Personal Data', ‘information’ or ‘personal information’ to us for any other reasons.

    When you browse our website and mobile application, you generally do so anonymously. However, please note of other features present.

    • In order to fully access our website and mobile application, you must first complete the registration process. During the registration process, we collect personal information such as your name and email address. Once you have completed and submitted your registration, you will be given the option to decide if you would like to receive email communication from us.

    • We also collect personal information when you choose to use certain features of our website and mobile application, such as making purchases or electing to receive text messages about upcoming events or promotions. When you choose to use these additional features, we require you to provide additional personal information such as your phone number, billing and shipping addresses and credit card information, and we may request additional personal information such as your shopping preferences and demographics.

    • The website also makes use of a technology designed to enhance your browsing experience and to provide aggregate non-personally identifiable information about the use of the website to us.

    • If you choose to invite an individual to join our mobile application, you will need to provide his/her name and email address. We store this information to confirm any orders or requests attributable to your account and to track the outcome of the invitation referrals. If you provide us with any information relating to a third party whether for invitation referral purposes or otherwise, by submitting such information to us, you represent to us that you have obtained the consent of the third party to provide us with their information for the respective purposes.

Use of Information

Summarily, we may use information about you for various purposes, including, but not limited, to:

  • Provide, maintain and improve our Services, including your in-store and online ordering experience;

  • Provide and deliver the products and services you request, process orders, transactions and send you related information, including confirmations and receipts;

  • Send you technical notices, updates, security alerts and support, and administrative messages;

  • Investigate and prevent fraudulent transactions and other illegal activities;

  • Respond to your comments, questions, requests and provide customer service;

  • Communicate with you about products, services, offers, promotions, rewards, and events offered by us and others, and provide news and information we think will be of interest to you (for information about how to manage promotional communications, please see “Your Choices” below);

  • Monitor and analyze trends, usage and activities in connection with our Services;
  • Personalize and improve the Services and provide advertisements, content or features that match user profiles or interests;

  • Process and deliver contest and promotion entries and rewards;

  • Link or combine with information we get from others to help understand your needs and provide you with better service;

  • Assess and respond to employment applications; and

  • Carry out any other purpose as stated in this policy, or for any other purpose for which the information was collected pursuant to this policy.

We are based in the Republic of Singapore and the information we collect is governed by applicable laws, rules and/or regulations of Singapore. By accessing or using the Services or otherwise providing information to us, you consent to the processing and transfer of information in and to Singapore and other countries. Where it is the case where the information you provide will be processed and transferred to other countries, we will take appropriate measures to protect information about you in accordance with this policy, including ensuring that information about you is protected at a standard that is comparable to that under the laws, rules and/or regulations of Singapore.

Information We Share

We may share information about you with third parties for the following purposes or as otherwise described in this Policy:

  • With third-party vendors, consultants and other service providers who need access to such information to carry out work on our behalf;

  • In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation;

  • If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of Company or others;

  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company; and

  • With your consent or at your direction.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

The third parties may also use, collect or share this information in accordance with local law and their company policies, in the course of carrying out the purpose for which the information is shared with them

Social Sharing

The Services may offer social sharing features and other integrated tools (such as the Facebook "Like" button), which let you share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

Advertising and Analytics Services Provided by Others

We may allow others to serve advertisements on our behalf across the Internet and to provide analytics services. These entities may use cookies, web beacons and other technologies to collect information about your use of the Services and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by the Company and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit

We may also work with third parties to serve you ads as part of a customized campaign on third-party platforms (such as Facebook or Twitter). As part of these ad campaigns, we may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and to serve you advertisements customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized advertisements.

Notwithstanding anything as expressly described in this policy, we will not share or disclose your information to anyone except as expressly stated herein.

We use personally identifiable information in order to facilitate your experience and to help us identify and/or provide information, products or services that you may be interested in. We collect, may use and disclose your 'Personal Data', ‘information’ or ‘personal information’ for the following purposes:

  • responding to your enquiries and/or requests;

  • fulfilling your order(s);

  • tracking email invitations sent by you;

  • managing our administrative and business commercial operations and complying with internal policies and/or governance procedures;

  • facilitating business or commercial transactions (which may include any mergers, acquisitions or asset sales, and transfers made as part of an insolvency or bankruptcy proceeding) involving any part of our business or as part of a corporate reorganization, stock sale or other change in control;

  • matching any 'Personal Data', ‘information’ or ‘personal information’ held which relates to you for any of the purposes listed herein;

  • resolving and addressing complaints and handling requests and enquiries through your profile registered with us;

  • preventing, detecting and investigating crime and analyzing and managing commercial risks;

  • providing media announcements and responses;

  • monitoring or recording phone calls and customer-facing interactions for quality assurance, employee training and performance evaluation and identity verification purposes;

  • organising marketing or promotional events;

  • legal purposes (including without limitation obtaining legal advice and dispute resolution);

  • conducting investigations relating to disputes, billing or fraud;

  • providing postal mailing list (consisting of customer names and postal mailing addresses, but not email addresses) to other companies whose products we believe may be of interest to you. In order to determine those products that we believe may be of interest to you, the information from you and your order may be combined with other personally identifiable information (such as demographic information and past purchase history) available from our records and other sources;

  • meeting or complying with any applicable rules, laws, regulations, codes of practice or guidelines issued by any legal or regulatory bodies which are binding on us (including but not limited to responding to regulatory complaints, disclosing to regulatory bodies and conducting audit checks, due diligence and investigations); and

  • purposes which are reasonably related to the aforesaid or any other person in connection with the purposes set forth above.

We may share personally identifiable or other information with our parent, subsidiaries, divisions, and affiliates. We reserve the right to disclose information in order to comply with a court order, administrative or governmental order, or any other requirement of law, or when we, in our sole discretion, believe it is necessary in order to protect our rights or the rights of others, to prevent harm to individuals or property, to fight fraud and credit risk reduction. If you use a bulletin board, chat room or any other publicly accessible area of our website or mobile application, you should be aware that any personally identifiable information you submit there can be read, collected or used by any person for any purpose. We are not responsible for the personally identifiable or other information you choose to submit in these forums. You will receive notice when your personally identifiable information might be provided to any third party for any reason other than as set forth in this policy, and you will have an opportunity to request that we do not share such information. We use non-personally identifiable information in the aggregate, so that we can improve the website and for business and administrative purposes. We may also use or share with third parties for any purpose aggregated data that contains no personally identifiable information.

These parties may also use, collect or share this information in accordance with local law and their company policies, in the course of carrying out the purpose for which the information is shared with them.

Your Choices

Changing Your Information

You can review and change personal information related to your use of our website (such as your name and contact information). To access your information, simply sign-in to your account using your email address and password, and you will be able to edit your personal information in your account profile.

Receiving Promotional Communication

We want to communicate with you online if you want to hear from us. If you prefer not to receive promotional information, such as information about special offers and sales events, you can let us know by "unsubscribing" from any email communication or modifying your account.

Additionally, you may contact us at:

The Coffee Bean & Tea Leaf (Singapore) Pte. Ltd.
Customer Care
211 Henderson Road
Singapore 159552

Tracking Technologies

Our website uses "cookies," which are small data files that are stored on your computer when you visit a website. Cookies enable you to shop on our website and may be used in a variety of ways to enhance or personalize your online browsing and shopping and email communication experience. We also use cookies to help determine which of our ads are shown to you on other websites.

You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. If you do not accept cookies, however, you will not be able to access your account information or make purchases on our websites.

“Do Not Track” Technology

Some website browsers have a “Do Not Track” technology that transmits “Do Not Track” header to the websites you visit with information indicating that you do not want to be tracked. We currently do not respond to website browser “Do Not Track” signals.

Accessing and Correcting Your Account Information

You may access, update, correct or delete information about yourself at any time by logging into your account. Please note, however, that we may retain certain information that you provide through our Services as required by law or for legitimate business purposes. We also may retain cached or archived copies of information about you for a certain period of time. We reserve the right to charge a reasonable fee for processing any of your requests for such access or correction. For circumstances where your information may not be accessed, updated, corrected or deleted by yourself by logging into your account, please write to us at Customer Care at .


We take reasonable measures, including administrative, technical, and physical safeguards, to protect information about you from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved. Our website and mobile application] encrypts your credit card number and other personal information using secure socket layer (SSL) technology to provide for the secure transmission of the information from your device to our servers. In addition, only those employees and third parties who need access to your information in order to perform their duties are allowed such access. We will take reasonable steps to protect your 'Personal Data' against unauthorised disclosure. Subject to the provisions of any applicable law, your 'Personal Data', ‘information’ or ‘personal information’ may be disclosed for the purposes of taking reasonable steps to protect the same against unauthorised disclosure, to the following:

  • our related corporations and employees to provide content and Services to you, address your enquiries and requests regarding your accounts, subscription and billing or order arrangements (as the case may be) with us and with respect to the Services, to activate, deactivate, install, maintain and operate our systems and/or services;

  • companies providing insurance and consultancy services to us;

  • agents, contractors or third party service providers who provide operational services to us, including without limitation courier services, telecommunications, information technology, payment, printing, billing, payroll, processing, technical services, training, market research, call centre, security or other services (as the case may be);

  • our professional advisers such as auditors and lawyers; and

  • relevant government regulators, statutory boards or authorities or law enforcement agencies to comply with any laws, rules, guidelines and regulations or schemes imposed by any governmental authority.

This policy shall be governed in all respects by the laws of this country.

We will keep you notified in the event of a significant data breach, in accordance with Singapore laws. We may notify you through email, text or via our mobile app, in accordance with the modes of communication you have consented to.

Withdrawal of Consents

If you wish to withdraw your consent to any use of your information as set out in this policy, you may wish to contact us via Please note that withdrawal of your consent to any or all use or disclosure of your information, depending on the exact nature of your request for such withdrawal, may result us being in a position where we may no longer continue to provide the Services to you. Such a withdrawal may therefore result in the termination of any account or membership you may have registered with us, and the termination of our provision of the Services to you. We will take commercially reasonable steps to implement your requests for withdrawal of consent promptly, and will take up to fifteen business days to process your request.

Contacting Us

For questions about this Policy, to make choices about receiving promotional communications, to update your personal information or to place an order, you can contact us at:

The Coffee Bean & Tea Leaf (Singapore) Pte. Ltd.
Customer Care
211 Henderson Road
Singapore 159552

For questions about accessing your personal data held with us, information on how this personal data has been used by us, or to find out how you can provide feedback regarding our handling of your personal data, you may contact us at